S. Tamer Cavusgil is University Distinguished Faculty and The John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also serves as the Executive Director of MSU-CIBER. Dr. Cavusgil specializes in international marketing strategy, early internationalization, and emerging markets. He is the author of several books and over 100 refereed articles. Doing Business in Emerging Markets (Sage Publications, 2002) is his most recent contribution. He is also the author of several computer-aided diagnostic tools for managers, including CORE V, COmpany Readiness to Export. He served as the inaugural Editor-in-Chief of the Journal of International Marketing, published by the American Marketing Association. Cavusgil is the Associate Editor-in Chief, Journal of International Business Studies, and Editor of Elsevier book series, Advances in International Marketing.